An innovative approach to measuring language use has been implemented for the first time in Wales. Used for decades in the Basque Country, Menter Môn has adopted the approach to better understand the situation on the ground on Anglesey, in order to develop purposeful interventions.
According to the 2021 census, there was a 1.5% reduction in the number of Welsh speakers on Anglesey. Although these results are not unexpected, they don’t provide a full picture of the community use of the language.
Ifor Gruffydd, Director of Learn Welsh North West and a member of Menter Môn’s Board explained “As a Menter Iaith (language initiative), it’s important that we approach language planning purposefully. We get the census data every decade, so the ten-year interval makes it difficult to increase use on the ground without being able to measure the success of the interventions.”
Supported by Soziolinguistika Klusterra, a research centre from the Basque Country, a pilot scheme was carried out on Anglesey during March 2024. The methodology was used to measure the communication language used by people on the streets of Llangefni and Menai Bridge. The data was collected by researchers and recorded on a dedicated app. The app has now been translated from Basque to Welsh.
The pilot scheme’s main findings were that Welsh language use was much lower than the local population’s ability level, according to the 2021 census figures. This is a common pattern. 75% of Llangefni’s population are Welsh speakers (Census 2021) but the level of use heard was 54%. 52% of Menai Bridge’s population are Welsh speakers, but the use heard was 20%.
The research also offers an analysis according to age and gender, with a slightly higher percentage of men using Welsh compared to women. In terms of age groups, a consistent and interesting pattern was seen in both towns – the highest use was amongst young children, but the lowest was in the 15-24 age group.
In response to the findings, Dafydd Gruffydd, Managing Director of Menter Môn and a former Commissioner with the Commission for Welsh-speaking Communities said “The report of the Commission for Welsh-speaking Communities noted that the density of Welsh speakers was vitally important in terms of language use at a community level. With a high percentage of Welsh speakers in Llangefni, it’s clearly a natural first choice for the majority. In Menai Bridge on the other hand, there’s a tendency to initiate conversations in English as there are fewer Welsh speakers there anyway.
He went on to say “Although only seven miles separate the two towns, the gap in community language use is significant. The challenge is to try to slow down and reverse the linguistic shift which is happening in our communities.”
Menter Môn will are now committing to frequently carry out this research and prepare to measure other areas of Ynys Môn again in March 2025. The company seeks to ensure financial support to be able to achieve this, as well as seeking to encourage and support other counties to adopt this model of measuring actual use of the Welsh language.
